Coaching & ConsultingAxel Springer Plug and PlayBerlin

Coaching & ConsultingAxel Springer Plug and PlayBerlin

Preparing startups for the big stage

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The Axel Springer Plug and Play Accelerator works with 10 startups at a time to establish and grow their digital businesses. After 3 months, participating teams get the chance to present their business idea to an audience of 250 investors.


PEAK designed the training program to help the participating startup founders develop a polished, 5-minute investor pitch. Since 2014, more than 100 startups have passed through the accelerator’s training program. At least half of them received a follow-on investment valued at more than €2 million.

The Axel Springer Plug and Play Accelerator is the result of a partnership between German publishing house Axel Springer and the Silicon Valley-based Plug and Play Tech Center. Three times a year, a select handful of startups enter the accelerator program and gain access to capital, coaching and a massive network.

From day one, the startups are given a variety of opportunities to pitch to investors as well as guests and partner companies. This is why PEAK is there right from the second day onward, beginning with a communications strategy kick-off workshop, followed by weekly training sessions on public pitching, stage performance and delivery, plus one-on-one coaching to solidify the messages step-by-step.

All throughout, the entrepreneurs receive constant feedback they use to iterate their ideas strategically. This lively communication culture is key for the teams to quickly take their businesses to the next level.

We run an open pitch training every Tuesday from 5-7 p.m. If you want to join in, please don’t hesitate to get in touch!

Project Review ASPnP
”Ole and I have been working together for years. He is helping all our startups at the accelerator to develop their investors pitches and to get their strategies right.”
Jörg Rheinbold, Managing Director
The atmosphere in the accelerator is very open, collaborative and focussed
Maditha and Sara working out the strategy for their pitch
Vincent, co-founder of the French marketing startup Tiresio, pitching to 250 investors at the stage of Axel Springer Plug and Play Accelerator in the heart of Berlin
Developing a pitch is like developing a product
The ASPnP-Acceleator was awarded the best Corporate Accelerator Program by Capital Magazine in 2017.
50 percent of all startups received a follow-on investment at an average valuation of more than 2 million Euro
Frauke and Jörg are the two heads of the ASPnP team
All teams united at the stage of the demo day